notice any similarities? they're all pointing to ten past ten. i just realized(yeah thx to my sister), that all watch advertisement shows the watch pointing at ten past ten. haha. here's why:
whenever we see a publicity ad for watches, irrespective of the brand or the company, the figure of the watch is invariably shown at "ten past ten" as the time. This being so, it leads us to search as to why the watch is invariably shown to be set with its arms to say "ten past ten". The experts in the field of publicity feel that a watch showing "ten past ten" is the best placement of the two arms of the watch and it makes the appearance of the watch very elegant and in a state of equilibrium.
From the aesthetic angle, the anth- ropologists explain this setting of the watch as a face symbolic of gleeful reception which gives cheers to a viewer/reader. The two arms of the watch equally stretched divergently upwards symbolise receiving a person warmly with open arms. That is why the watch is invariably shown "ten past ten".
In the ad the reader gets drawn towards it and, being eye to eye with the figure of the watch at "ten past ten", feels warmly attracted towards it
As against this, if the watch shows "12’O clock", the bigger arm absents the lower arm which eludes the full face of the watch from being viewed. Similar shall be the case if the watch shows "3.15 and 8.45"
Further, if the watch is shown to be displaying "8.20 a.m., p.m.," it symbolises the arms stretched divergently though yet being downwards. It is comparable to cold reception being accorded to the viewers
Conclusively thus, "ten past ten" is the ideal state of the arms of a watch shown in the publicity material as it draws the attention of the reader very warmly. This fulfils the core purpose for which the advertisement is released by the promotors.
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